VTech Electronics
  • Product Development
  • Arlington Heights, IL, USA
  • Salary
  • Full Time

VTech Electronics offers a wide range of benefit programs to eligible employees, including 401k, Medical, Dental, Prescription, Vision, FSA, company paid Life and Short Term Disability. VTech Electronics also offers 11 paid Holidays and 2 Floating Holidays annually, along with a generous PTO plan. VTech Electronics employees also enjoy may other benefits such as Employee Socials, opportunities to participate in an annual Employee Charity Raffle and use of the company’s Art Institute of Chicago.

VTech is the global leader in electronic learning products from infancy through toddler and preschool.  Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.

Our mission is to design, manufacture and supply innovative and high-quality products in a manner that minimizes any impact on the environment, while creating sustainable value for our stakeholders and the community. 

Our culture comes largely from the great group of employees we have at VTech. They're friendly, yet professional. We embrace and value all of our employees and strive to foster a positive, collaborative work environment.

VTech believes that each employee makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities.  Therefore, this position description is designed to outline primary duties; qualification and job scope, but not limit the incumbent or the organization to only the work identified.  It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.


The Product Manager will be responsible for managing all day-to-day product development activities from conception/product kick-off to final, approved product sign-off. This position also supports the Senior Brand Manager in all aspects of product development across brands. 


  • Support Senior Brand Manager in executing against approved product roadmap by ensuring the products meet the product line strategy: design/color consistency, age grades, play patterns, and content.
  • Manage key product details, ensuring timely communication across the organization of shifts in elements such as SRP, age grades, shipment dates, and key features.
  • Collaborate with global product teams to ensure products developed are optimized for both US and global product needs, refining to deliver the best product to market.
  • Lead new product development efforts including setting direction on product definition, design and features/benefits
  • Interpret consumer insights as provided by research team and Sr Brand Manager to inform product development and feature improvements.
  • Partner with the Learning team on products to review and implement necessary changes in features set or content to ensure curriculum meets age requirements and developmental needs.
  • Lead product milestones which include design feedback, reviewing game specs, voice direction and recordings, graphic/image reviews, audio selection, and program testing; provide product-specific feedback to Hong Kong design and engineering team.
  • Assist Senior Brand Manager in collaborating with Hong Kong and EU colleagues in developing global product-specific strategies, when required.
  • Support market research efforts to test viability of product concepts; assist in preparations and execution.
  • Manage all detailed project schedules for key US product lines.
  • Help to select voice talents for US appropriateness.
  • Act as the licensee to outside manufacturers (softlines, CPG and non-electronic toy categories) to ensure proper use of intellectual property and communicate project information throughout the product development process.
  • Write and edit product-specific copy and content with a focus on educational material and creative game play.
  • Monitor key competitor products and market trends, and provide input to Hong Kong and global teams.
  • Work closely with content, product development and operations teams to achieve cost targets and ensure on-time market entry
  • Attend educator conferences and seminars to stay up to date on education trends.
  • Assist in development and delivery of presentations for internal stakeholder meetings, retail presentations and media events, as needed.


  • Excellent written and oral skills to communicate clearly and negotiate effectively with a broad range of internal and external stakeholders
  • Must be able to manage product plan development with organizational complexity and ambiguity
  • Exceptional writing, editing, and scripting skills, including proper grammar, spelling and punctuation
  • Ability to manage all details of a project from conception to final product release
  • Strong creative, problem-solving skills necessary
  • Strong computer skills; proficiency in MS Word, Excel, PowerPoint
  • Solid competency in time management and project management
  • Strong organization and prioritization skills
  • Ability to balance creative sensibilities with analytical thinking 


Bachelor's degree in English, Journalism, Marketing, Child Education or a related field, and 5+ years of progressively responsible experience in the area of product development, project management, toys, games, journalism, children's software, education, writing/editing or similar field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform assigned tasks. 

VTech Electronics
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