VTech Electronics
  • Marketing
  • Arlington Heights, IL, USA
  • Full Time

VTech Electronics offers a wide range of benefit programs to eligible employees, including 401k, Medical, Dental, Prescription, Vision, FSA, company paid Life and Short Term Disability. VTech Electronics also offers 11 paid Holidays and 2 Floating Holidays annually, along with a generous PTO plan.

VTech is the global leader in electronic learning products from infancy through toddler and preschool. Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.

Our mission is to design, manufacture and supply innovative and high-quality products in a manner that minimizes any impact on the environment, while creating sustainable value for our stakeholders and the community.

Our culture comes largely from the great group of employees we have at VTech. They're friendly, yet professional. We embrace and value all of our employees and strive to foster a positive, collaborative work environment.

VTech believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties; qualification and job scope, but not limit the incumbent or the organization to only the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.


The Sales & Marketing Integration Manager serves a critical communications function within the Marketing Organization. Reporting to the Sr. Director, Marketing, this role stimulates and manages information flow between the Sales and Marketing Teams against the Marketing Planning Calendar. The Sales & Marketing Integration Manager works with team leads to deliver fully integrated retailer-specific marketing plans and compiles communications that appropriately merchandise those plans to retail partners, out to global teams and up through executive leadership for visibility and application.

Further, this role will be responsible for working directly with the sales teams to manage the marketing side of the planning and execution of retailer merchandising initiatives such as POP, signage and events. They will work with appropriate marketing functions to execute these initiatives and will serve as the marketing project lead with the Sales Team.


  • Deeply understand the marketing planning calendar and the various retailer/sales planning calendars, identifying key integration points to align on business goals, objectives, product priorities, promotions, and initiatives
  • Evolve process and information streams to best understand product mix and set dates by retailer to communicate to marketing stakeholders
  • Lead cross-functional planning between Sales and Marketing, building collaborative relationships and engaging in key Sales meetings to disseminate integral information to marketing team leads and apply to marketing planning.
  • Strategize with both Sales and Marketing partners to lead development of retailer-specific marketing plans
  • Lead development of and manage ongoing process for communications and cadence with the Marketing team leads to strategically integrate sales team information into relevant channels and confirm plans for execution.
  • Lead development of and manage ongoing process for integrated marketing communications, targeting each of the planning periods (Spring, Set, Holiday, Post-Holiday) that includes plan summaries and post-execution recaps tailored to specific audiences that communicate the value of campaigns for internal and external stakeholders.
  • Manage retailer merchandising and event initiatives with Sales Directors, serving as point of contact between sales team and marketing teams (PR/Social/Video/Graphics)
  • Manage relationships, communications, and deliverables with external partners for brand assets at retail; POP/fixtures/displays (not including pallets). Ensure deliverables are in scope, on time, on budget and in a fashion that delivers maximum impact for dollars invested.
  • Advise team in coordination of tradeshows and sales meetings.
  • Communicate effectively with co-workers, management, clients and others in a courteous, collaborative and professional manner.
  • Exercise sound business judgment.
  • Conform and abide by all regulations, policies, work procedures and instructions.
  • Conform with all safety rules and use all appropriate safety equipment.
  • Other duties as needed or required


  • Self-starter comfortable with a test and learn approach in establishing the processes that will deliver value across teams.
  • Skilled at building collaborative, effective and mutually rewarding relationships with internal and external partners. Strong influence-management skills.
  • Ability to communicate appropriately and effectively with all levels of leadership with minimal guidance.
  • Ability to communicate clearly and concisely to activate planning next steps, including pertinent details and anticipating questions.
  • Skilled at soliciting input and enrolling key stakeholders into strategic vision.
  • Demonstrated attention to detail, ability to work effectively in fluid, fast-paced environments.
  • Proven ability to develop concise, visual and compelling information in Power Point.
  • Highly analytical and an expert in analyzing metrics, identifying trends and developing data-driven recommendations and strategies based on insights.


The individual in this position must possess the following job competencies:

  • Budgets/Cost Control: Plans for and uses resources efficiently, always looks for ways to reduce costs, creates accurate and realistic budgets, tracks and adjusts budgets, contributes to budget planning.
  • Decision Making/Judgement: Recognizes problems and responds, systematically gathers information, sorts through complex issues, seeks input from others, addresses root cause of issues, makes timely decisions, can make difficult decisions, uses consensus when possible and communicates decisions to others.
  • Managing for Results: Sets challenging and productive goals for team, keeps team accountable for actions, provides leadership and motivation, provides resources and support, uses checkpoints and data to track progress, sets up systems and processes to measure results.
  • Planning: Develops realistic plans, sets goals, aligns plans with company goals, plans for and manages resources, creates contingency plans, coordinates/cooperates with others.
  • Results Focus: Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes obstacles, accepts accountability, sets team standards and responsibilities, provides leadership/motivation.
  • Rules of Engagement: Actively demonstrates behaviors established in the Rules of Engagement to 1) Set Common Goals and Clearly Define Priorities, 2) Make Timely and Appropriate Decisions, 3) Communicate Openly, 4) Challenge Issues Constructively, 5) Be Accountable, and 6) Be a Team Player.


  • 7+ years of progressively responsible experience in the area of sales or marketing role, familiar with retail account planning
  • Bachelor's degree or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.
  • Masters degree is desirable
  • Omni-channel experience
  • Toy Industry experience


This position has no supervisory responsibilities.


Duties are primarily performed in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.


Mental activities required by this job include constant decision making, discretion, problem analysis and resolution, independent judgment, and independent action. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee must read, speak, write, and understand the English language. The employee frequently is required to stand, walk, and use their hands to handle and grasp, reach with hands and arms. The employee is occasionally required to sit, climb or balance, and stoop, kneel, crouch or crawl.

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds [50 pounds if travel]. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus with or without the use of prescription eyeglasses.


This is a full-time position, and hours of work and days are Monday through Friday. Core hours will be set between employee and manager and will be based on business needs. Occasional evening and weekend work may be required as job duties demand.


Travel is primarily local during the business day, although out-of-the-area and overnight travel may be expected 25% of the time.


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. The responsibilities and expectations outlined in this position description are not to be construed as exclusive or all-inclusive. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, with or without notice.

VTech Electronics
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